When the time comes for you to get a set of business cards printed, what would be the first thing that you would end up focusing on? There is a pretty good chance that the size of the card would be a factor that you would want to get squared away from the get go, and other variables like colors, information and logo placement would also be quite high up on your list of priorities. While all of the aforementioned concerns are most definitely crucial, there is one thing that fails to make the cut and that is the type of font that you print onto the card.
Most business owners operate under the assumption that any type of font would work fine on Metal Business Cards, but the truth of the situation is that you need to be very specific in this regard. This is because of the fact that different fonts can have a very distinct mental impact on the people that receive them. In the past, sans serif fonts started to pick up a lot of steam because they seemed quite new, but that trend has reversed in the modern era.
The fact of the matter is that serif fonts are now back in style, and you would do well to be cognizant of this while you are designing your own cards. Serif fonts give people a nostalgic reminder of years gone by, and that can help your brand have a retro feel attributed to it. Nostalgia is a powerful force, and utilizing it in your business card design can go a really long way towards improving your business prospects in the future.