Logo design is a key element in a business’s identity; they convey a message as to what the business stands for to their target audience. The best logos become the brand’s identifier and cause brand recognition.
The sports industry has intense competition, due to which, branding is very necessary. For a sports brand to have their own identity and recognition among their fans, it is very important that they have an attractive logo. Having a professionally designed logo is a necessity that is required to enhance the quality of a team’s brand image and creates a brand entity.
The logo encourages a distinction between teams, competitions and game events. It is the logo that can actually cause a differentiation between two teams or two sports companies.
Listed below are the essential elements that go into creating an impactful Sports Logo:
Showcase the concept of your brand in the logo:
For example, if you own an adventure sports company, the SportsLogo cannot have washed out colors and have a lazy font. It needs to invoke the feeling of excitement and adventure. So, for these types of concepts require a font that conveys high adrenalin and energy.
If corporate logo, then include the company name
The corporate world has begun taking up sports as well. For a corporate sports logo, it is essential that the company incorporate two elements into their logo. That is the company name and the sports that they are going to play.
Displaying a mythological creature in your logo:
Displaying a mythical creature, like a centaur or a yeti, gives a whole dimension to the logo.
Using sports gear as part of the logo:
Showcasing sports equipment in your logo is a cool idea. For example, making use of a basketball in a basketball team logo or a baseball hat in a baseball team logo.
Making use of a city landmark in your logo:
Incorporating the landmark of your city along with the sports name or the event name is a good way of creating brand awareness through your sign.
Using a Greek God in your logo:
Making use of Gods like Zeus and Hermes, like mythical creatures add a different dimension to your logo and convey the message that your brand is strong and powerful.
To create an iconic logo one requires true dedication to graphic design along with passion and knowledge. Graphic designers find logo designing challenging, hence, enjoys the task. To create timeless and impactful sports logo design consider taking a logo designing course, this will help you fine tune your skills and create a wonderful logo.